Designer at HD Group

As the lead Graphic Designer at HD Group it was my role to quickly create advertisement graphics for new and repeating clients that wanted to secure a spot in one of the approved venues by the sales team. With a short turn-around time for each advertisement It was up to me to handle back-and-forth communication for changes in design with the clients, making sure all the proofs were correctly structured and categorized for archiving, and finally preparing and sending the approved graphics for printing.

Every design had a unique problem to solve, some had to be made based on a provided design brief by the clients, some needed adjustments from a previous printing cycle, and others had to be made completely from scratch based on the resources I could find from investigating the company and their social media pages. On rare occasions I would encounter rural businesses that had nothing but a Yellow Pages name and number, for which I had to create something basic and then work with the client to build their ad from there.